• WELLS FARGO: The market's most dominant stocks are in for a rude awakening - here's what traders should buy instead

    2 monthes ago - By Business Insider

    For much of the nine-year bull market, investors have been able to chase past performance by buying proven winners - but the technique has come under pressure lately.
    Wells Fargo is forecasting weakness in the strategy going forward, due to high levels of anxiety that have seeped into the market.
    The firm offers alternative investment suggestions for traders willing to heed their advice.
    When in doubt, just buy what's been working lately.
    It's an investment strategy that may seem overly simplistic, but has actually worked immensely well throughout much of the nine-year bull market. Save...
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  • Professor Neil Bendle: Why Investors Need Better Measures and Reporting of Marketing Performance

    Professor Neil Bendle: Why Investors Need Better Measures and Reporting of Marketing Performance

    2 monthes ago - By Forbes

    Given the growing contribution of marketing investments, assets and strategies to firm value - investors need better reporting of the value and performance of marketing assets like brand value and customer equity to guide investment decisions and effectively allocate capital.
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