• Why Under-Investing In Your Preference Management System Is Costing You Customers

    2 monthes ago - By Business

    Selecting preferences is commonplace in our digital world. Users subscribe or unsubscribe from email lists, request notifications from their favorite brands, and update their privacy settings on social media networks. It's a win-win for both parties; consumers are supposed to be given a voice for their likes and dislikes in the marketing they receive, and how frequently companies interact with them through preferred communication channels.
    Marketing teams are granted first-hand insight to unique customer characteristics and product interests - the ultimate opportunity to give customers...
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