• 4 Ways To Calculate The ROI of Your News App

    3 monthes ago - By Business 2 Community

    How do you consume your news? According to Nieman Labs, 85% of Americans get their news directly from their smartphones. Clearly, the demand for news apps is in full swing. And as newspapers try to remain relevant in a digital world, more and more are turning to apps for assistance.
    Media outlets understand the benefits of having a mobile app, but being able to clearly return on investment is a different story. Below are X ways to calculate the ROI of your news app:
    1. App Investment
    Developing an app is not cheap. Analyze the cost of investment you've made to create and run your app such...
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