• 12 Essential Steps Public Relations Should Take After Earning a Media Mention

    2 monthes ago - By Business 2 Community

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    If you are going to invest in public relations , then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place.
    Here are 12 things your marketing or PR team should consider doing to extend your investment in PR.
    1) Share the news with your company.
    In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. If you earn a mention, be sure to share it.
    Maybe that means an email to the executive...
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