• Apple Will Stop Disclosing How Many iPhones, iPads, and Macs It Sells Each Quarter

    14 days ago - By Fortune

    Tech companies can be tight-fisted with the metrics that investors can use to gauge financial health, but Apple has long been an exception-until now. During its earnings call Thursday, Apple CFO Luca Maestri revealed the surprise news that Apple would no longer report unit sales on core products like the iPhone, iPad, and Mac computers.
    “As demonstrated by our financial performance in recent years, the number of units sold in any 90-day period is not necessarily representative of the underlying strength of our business,” Maestri said.
    Asked about the change in disclosure, Apple CEO Tim...
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  • Apple Had a Surprise For Wall Street But It Didn't Go Over Well

    14 days ago - By Fortune

    Apple's quarterly conference calls with Wall Street analysts can be tepid affairs, with little news or excitement. But that wasn't the case on Thursday evening, as CEO Tim Cook and CFO Luca Maestri dropped a bit of a bombshell on the investment community. The surprise spooked shareholders and briefly pushed the Apple's stock market value below $1 trillion for the first time since it crossed that symbolic threshold in August.
    Initially on Thursday, Apple reported yet another quarter of strong financial results, though its warning that holiday season sales wouldn't be as strong as Wall...
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