• Digital Marketing Requires Mastery of Multiple Skills

    1 month ago - By Business 2 Community

    Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that came before it.
    Marketing before the Internet
    In the prehistoric age before the dawn of the internet, marketing was primarily divided into 3 tasks: strategic marketing (ie. new product development, brand management), advertising, and sales. Concentrated primarily on TV advertising, costs were enormous (over 5 million dollars for a...
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