• Establishing the Lead Management Process: Acquisition to Advocacy

    1 month ago - By Business 2 Community

    We have come to the final post in our lead management series. Stage 7 of the lead management process involves establishing a foundation for customer management analytics from acquisition to advocacy.
    This stage brings all of the previous stages together into the lead management process. Let's broaden the definition of lead management to include the complete Customer Journey. Now lead management is defined as a process methodology whereby a company attracts, acquires, and nurtures prospects and customers until qualified to be passed to sales. In this process, Sales is held accountable for...
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