• From Content Management to Sales Enablement

    8 days ago - By Business 2 Community

    StartupStockPhotos / Pixabay
    They say content is king, right? It's why 95% of b2b purchase decisions are directly influenced by it, according to DemandGen. But I'm going to coin a new saying: Content can also be the enemy.
    What do I mean by that? Well, if Sales can't find the right content, for the right buyer, at the right time, it's essentially worthless. The finger then points to Marketing to blame because they are the ones responsible for creating, storing, organizing, managing and distributing it to Sales.
    While this is all true, I'd like to pose a few questions to those finger...
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