• Keurig Sales Skyrocket as Formerly Eco-Conscious Consumers Embrace Nihilism

    2 monthes ago - By Fortune

    READING, Mass. - Preliminary Q2 sales forecasts for Keurig K-Cups have reached an all-time high for the history of the company - but the reason why is concerning.
    Previously, eco-conscious consumers avoided K-Cups, the disposable single-serving pod of coffee used in Keurig-brand coffee makers. The packaging was considered unnecessarily wasteful by these consumers. Critics blame Keurig for bringing the trash-producing waste of carry-out with the taste of homemade coffee to homes and office kitchenettes across the country.
    However, thanks to a rising sense of nihilism in the coffee consumer...
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