• The New Sales Enablement

    5 monthes ago - By Business 2 Community

    While you can trace the roots to the dawn of the digital age in the 1970's, the term sales enablement was born in 2008. Forrester researched the topic and defined it as a “strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the return of investment of the selling system.” Wow, that's a mouth-full! You may have heard it condensed to getting sellers the right content, at the right...
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