• From Digital to Voice: 6 Ways Marketers Personalize Experiences and Drive Revenue

    4 monthes ago - By Business 2 Community

    According to a recent study by Adobe, 80% of businesses , rank seeing the whole customer journey as a very important investment in the next 3 years. Customer journeys are especially important to marketers, who are aiming to prove the ROI of their efforts, while simultaneously providing customers with personalized experiences that make them feel known and valued.
    In today's data-driven climate, personalization is no longer a “surprise-and-delight” tactic-it's a necessity to secure customer loyalty. According to a recent Forrester report, 77% of consumers have chosen, recommended, or paid...
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