• How insurtechs are tackling the notoriously tricky area of life insurance

    9 monthes ago - By Business Insider

    Life insurance is fundamentally hard to sell; it's morbid to think about, promises no immediate rewards, and often requires a lengthy paper application with minimal guidance.
    Despite the popularity of personalized products in other areas of finance and fintech, life insurance largely remains unchanged.
    A small, but growing pocket of insurtech startups are shaking up the status quo by finding ways to digitize life insurance and increase its appeal.
    Life insurance is a fundamentally difficult product to sell; it requires people to think about their deaths without promising any immediate...
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