• How to Make Customer Understanding a Marketing System

    11 days ago - By Business 2 Community

    Disney and Starbucks... What do these two brands have in common?
    Despite operating in different industries, their business models have many similarities: laser-focus on customer needs and wants; personalization of offers and messages; value-based pricing; rigorous measurement of customer satisfaction and optimization of return on marketing investment. Both brands consider service excellence as a critical enabler of their growth strategy, and accordingly, they have mastered the art and science of customer insight generation and experience management.
    Starbucks's move to put systems at the...
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