• Spotify Will Use Your DNA to Personalize Your Music Playlists

    2 monthes ago - By Fortune

    Music streaming service Spotify will personalize the playlists of subscribers based on their DNA though a partnership with genealogy company Ancestry.
    Spotify and Ancestry's custom playlist generator will choose a range of songs reflecting the cultural music of users' heritage based on where their ancestors came from. The playlist curation is free, but the genealogy DNA test kit costs around $100.
    "It's so much more than the stats and the data and the records." Vineet Mehra, executive vice president and chief marketing officer at Ancestry, told Quartz. "How do we help people experience...
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