• T-Mobile revamps prepaid brand to spruce up image

    25 days ago - By Reuters

    T-Mobile US Inc said Monday it is renaming its prepaid brand to Metro by T-Mobile and adding two new unlimited phone plans that will include perks like Google One cloud storage and Amazon Prime, in an effort to remove the perception that prepaid plans have subpar service.
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  • Why T-Mobile Is Rebranding MetroPCS to ‘Metro by T-Mobile'

    25 days ago - By Fortune

    More than five years after T-Mobile's super-successful acquisition of MetroPCS, the carrier is overhauling its branding and market positioning to attract more customers.
    MetroPCS, which had largely kept its separate identity after being acquired, focuses on the so-called prepaid segment of the wireless market, requiring customers to pay up-front every month and typically targeting people with weak or no credit histories and lower incomes. Since T-Mobile bought the unit, its subscriber base has more than doubled to 18 million as the brand spread from just 12 markets to about 100 nationwide...
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