• The Importance of Interacting on Social Media

    1 month ago - By Business 2 Community

    Social media has become the customer service center for most businesses, large and small. Customers and patrons use the different sites as a way to find and gather information, ask generic questions and to compliment or complain about your business.
    Social Media Best Practices
    One of the first things you can do for your company is to have a complete profile filled out. Have a comprehensive description of what your company is “About,” include hours, price range and anything else applicable to your business.
    After you have provided enough information for your customers and have uploaded...
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  • Secret Shop Your Way to Better Customer Service

    Secret Shop Your Way to Better Customer Service

    1 month ago - By Business 2 Community

    Photo by Felipe Furtado on Unsplash.com
    Customer journey mapping is critical to understanding where friction points exist and to chart the most effortless experience for customers. It includes the entire lifecycle, from customers first becoming aware of a product or service and their use through to non-use. It's a very formal process involving the many departments that participate in the customer lifecycle (marketing, sales, and finance, just to name a few); because of the many functions involved, it can seem like an overwhelming task to create a cross-functional task force to take this...
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