• What you need to know in advertising today

    4 days ago - By Business Insider

    After a brutal quarter for traditional pay TV, which saw historic subscriber losses, TV networks are looking around nervously for which distributors can pick up the slack.
    But the word from AT&T isn't encouraging.
    In a note distributed on Monday, analysts at UBS took a close look at what AT&T management's recent comments indicate about the future of its TV business.
    "AT&T has indicated it is shifting focus from subscriber growth to profitability and is reevaluating its programming lineups to offer skinnier bundles," according to the UBS note. AT&T launched its digital TV package, DirecTV...
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