• Everyone is an SME in the Self-Service Economy

    8 monthes ago - By Business 2 Community

    Self-service experiences play a valuable role for scaling companies, helping them optimize internal resources and give customers more value. Even better, the same self-service content that helps your existing customers succeed is becoming increasingly important in obtaining new customers.
    Amid this self-service win-win, the role of subject-matter expert has broadened. SMEs are no longer solely folks who sit within product teams. They're employees across all functions and across your customer base. Well-implemented knowledge bases give more internal users the ability and motivation to...
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