• Facebook and Uber both launched ad blitzes to apologize for their scandals, but the results were very different

    8 monthes ago - By Business Insider

    Uber and Facebook launched advertising campaigns over the last few months, for the sole purpose of assuaging relationships with users following a string of scandals.
    It's a unique choice for the tech giants, neither of which have put advertising dollars into television before, which begs the question: Was the investment worth it?
    Not necessarily, according to data from insights platform Alpha; at least not from a consumer forgiveness standpoint.
    Uber and Facebook are learning a valuable lesson in the art of owning up to your mistakes: Just because you serve up an apology doesn't mean it's...
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