• Investors are torn over whether AppNexus's sale to AT&T was a 'great exit' or a total failure

    5 monthes ago - By Business Insider

    AT&T has purchased the digital ad firm AppNexus for an undisclosed amount, though reports peg the exit price at about $1.6 billion.
    The acquisition is one of the largest in the ad-tech space in a decade.
    The response from ad-tech investors have ranged from "great exit" to "it's f****** crazy."
    When news began circulating of an imminent acquisition deal between AT&T and AppNexus during Cannes Lions, the companies demurred, noting that rumors abound at the event. But just a few days later, AT&T confirmed it had finally scooped up the programmatic advertising marketplace.
    The news ricocheted...
    Read more ...

     

  • Investors are torn over whether AppNexus's sale to AT&T was a 'great exit' or a total failure

    Investors are torn over whether AppNexus's sale to AT&T was a 'great exit' or a total failure

    5 monthes ago - By Business Insider

    AT&T has purchased the digital ad firm AppNexus for an undisclosed amount, though reports peg the exit price at about $1.6 billion.
    The acquisition is one of the largest in the ad-tech space in a decade.
    The response from ad-tech investors have ranged from "great exit" to "it's f****** crazy."
    When news began circulating of an imminent acquisition deal between AT&T and AppNexus during Cannes Lions, the companies demurred, noting that rumors abound at the event. But just a few days later, AT&T confirmed it had finally scooped up the programmatic advertising marketplace.
    The news ricocheted...
    Read more ...