• 6 Critical Capabilities That Gartner Says Your Sales Enablement Solution Should Have

    21 days ago - By Business 2 Community

    When it comes to winning over modern buyers, we could all use a little help from sales enablement solutions.
    Companies are seeking solutions to equip their sellers to deliver a better buyer experience as today's buyers demand more from their engagement with sellers. By 2021, 15% of all sales technology spending will be applied to sales enablement technology, up from the 2017 level of 7.2%, according to Gartner's 2018 Digital Content Management for Sales Market Guide. That represents a growth rate of over 208%!
    In the Market Guide, Gartner evaluated 19 Representative Vendors within the...
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