• How to Get High CRM Adoption at Your Brokerage

    13 days ago - By Business 2 Community

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    Key Takeaways
    High adoption is critical to achieving high ROI on your CRM investment.
    Low CRM adoption is usually caused by a lack of prioritization, technology fatigue, password overload, and difficult-to-use CRMs.
    You can get high CRM adoption by choosing a CRM that's well-designed and easy to use, and:
    Focusing on early adopters.
    Setting a good example by using the CRM yourself.
    Making sure your agents are continuously supported through training and education-the best CRMs prioritize education and training for agents.
    For brokerages of all sizes, reaching...
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