• SAPVoice: How Retailers Make It Easier To Buy That Dress You Love

    4 monthes ago - By Forbes

    Retailers are using AI and machine learning to separate casual browsers from serious buyers, for highly personalized target marketing campaigns.
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  • Personalization is a Retail Priority This Year: Here Are 7 Ways You Can Personalize Too

    Personalization is a Retail Priority This Year: Here Are 7 Ways You Can Personalize Too

    4 monthes ago - By Business 2 Community

    Personalization is a high priority for retailers looking to meet customer expectations this year, according to the recently published Forrester report by Brendan Witcher, The Top Retail Technology Investments In 2018. According to the report: “Thirty-six percent of US online adults think retailers should do more to offer personalized experiences. Retailers heed this expectation by continuing to invest in technology that facilitates real-time, tailored experiences to each individual customer.”
    But what do those tailored experiences really look like? What can you as a retailer do to deliver...
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