• Marketing in the Relationship Economy: 7 New Rules

    8 monthes ago - By Business 2 Community

    Rawpixel / Pixabay
    Our economy has shifted and continues to shift from a focus on ownership to a new focus on access. The rise of the sharing economy , the subscription economy are disrupting the power balance on a global scale.
    Since 2012, revenues of subscription businesses have grown nine times faster than sales of companies in the S&P 500 and four times faster than the United States retail sector, according to Zuora's new Subscription Economy Index .
    In the process of paying for access to a product or service rather than owning it, consumers' very habits are changing from transactional...
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