• 3 Ways to Get the Biggest Bang for Your Experiential Event Buck

    11 days ago - By Business 2 Community

    Do you remember when Bud Light took over the Hotel Palomar in downtown Phoenix and setup the “House of Whatever” across the street during Super Bowl XLIX?
    A lot of people viewed it as another over-the-top brand excess - expensive entertainment expense rather than an impactful marketing investment. Was it just another brand gone wild moment - or was there a method to the madness?
    You may have seen the commercial, but what was the experience like at the House of Whatever? Was there really a life-sized Pac-Man maze in there? Here's a video from the perspective of a consumer:
    Looks like a...
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