• Digital B2B Demand Generation Campaigns: How to Generate Qualified Leads

    27 days ago - By Business 2 Community

    The top priority of B2B marketing executives in 2018 is to improve lead quality over quantity.
    According to DemandGen Report's 2018 Benchmark Survey Report, improving the percentage of leads considered ‘qualified' ranked as the top organizational focus, followed by improving conversion rates and campaign results, then generating increased lead volume.
    image credit: DemandGen Report
    Marketing executives from B2B organizations in North America, EMEA and APAC who responded to DemandGen Report's survey face challenging success measures in the months to come. For example, 33% reported that...
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