• How to Cure Marketing Fatigue Syndrome

    18 days ago - By Business 2 Community

    Just what you need: another acronym. Yet, I bet this one will resonate. It's called MTFS and it stands for martech fatigue syndrome. Does this hit a nerve?
    While I can't take credit for the phrase - that belongs to David Raab - I do think it's time to look at what is happening to the collision between marketing, technology and the marketer. As we consider the almost 7,000 distinct pieces of technology available to facilitate marketing, we must also recognize the impact of all that technology on the people using it.
    I vividly remember the first marketing technology LUMAscape , a...
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