• Tide's New Packaging Looks a Lot Like Boxed Wine, and the Internet Thinks That's a Problem

    1 month ago - By Fortune

    If Procter & Gamble's marketing team was still feeling hungover from last year's “ Tide Pod Challenge ” debacle- an internet epidemic in which teens chronicled themselves popping laundry detergent packets into their mouths like candy - the Twitterverse is serving Tide PR some snarky hair of the dog.
    P&G announced its new, waste-reducing “Tide Eco-Box” Friday. And although a company spokesperson told Fortune that they've “been pleased to see the positive responses from consumers who appreciate the compacted product and the challenges the boxed design is meant to help solve for,” many...
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