• How to Drive an Agile Mindset Across Your Marketing Team

    11 days ago - By Business 2 Community

    The agile methodology is widely used in project management and software development but is now quickly making its way to other areas of the enterprise, including marketing.
    How does the agile framework impact marketing in today's digital age? The ability to innovate and improve the customer experience relies on marketing teams who are able to move fast enough to keep up with the evolving demands of consumers. In a world where consumers have no desire to wait, organizations with slow marketing delivery run the risk of becoming irrelevant and outdated.
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