• Publicis and Microsoft have launched an ambitious AI platform called Marcel

    4 monthes ago - By Business Insider

    Ad agency giant Publicis has launched Marcel, the ambitious AI platform it has created in partnership with Microsoft.
    The idea is to help Publicis' many different agencies work more closely together, where previously they have been siloed.
    Marcel will help identify employees with expertise in particular areas, or who might be best suited to help with a pitch.
    This is all against a backdrop of brand marketers spending less money with ad agencies, hitting agency group shares and forcing them to modernise fast.
    Publicis, one of the four global ad agency holding groups, today launched its...
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  • Microsoft and Publicis unveil Marcel, an AI-based productivity platform for the ad giant

    Microsoft and Publicis unveil Marcel, an AI-based productivity platform for the ad giant

    4 monthes ago - By Tech Crunch

    Microsoft under CEO Satya Nadella has refocussed to double down on enterprise, artificial intelligence and cloud services, and today the company took the wraps a new project for advertising giant Publicis that shows how it is leveraging all three to expand its business. At an event in Paris, the CEOs of the two companies unveiled Marcel, a new platform comprised of multiple apps using AI, social networking mechanics, voice recognition, predictive analytics and more aimed at getting Publicis' 80,000 employees to be more productive and work together better.
    The first three apps on Marcel...
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