• 9 Instagram Analytics Tools That Will Level Up Your Marketing Game

    7 monthes ago - By Business 2 Community

    Great marketing extends beyond creating and sharing content - and great marketers take it a step further to ensure their strategy is working. They do this through Instagram analytics tools.
    Let me guess. You've asked yourself the following questions multiple times:
    Are any of my followers even seeing my posts?
    Am I missing any comments on my posts?
    How can I spend my marketing budget better?
    It's OK if you have. All marketers question themselves and their strategies, and that's a good thing. It's a way of staying accountable.
    Thankfully, you don't have to figure out those answers alone...
    Read more ...

     

  • Operation Acronym: How to Speak the Language of the Content Marketing Funnel

    Operation Acronym: How to Speak the Language of the Content Marketing Funnel

    7 monthes ago - By Business 2 Community

    If you're going to work with a content marketing agency, you'd better know your way around the content marketing funnel, and understand all the terms that come with it. Let the TP team be your translators...
    TOFU. MOFU. BOFU. Inbound campaigns. Conversion assets. There's a whole bank of vocabulary that comes with a content marketing strategy, and not all of it's familiar even to dyed-in-the-wool marketeers. But all types of content marketing are pretty straightforward when you understand the purpose behind them. It's more about pull than push .
    Traditional advertising is push media...
    Read more ...