• Our Need To Sell Is Irrelevant To The Customer

    5 monthes ago - By Business 2 Community

    Schuetz-mediendesign / Pixabay
    As salespeople, we are driven by our need to sell. Whether it's the drive to win, attainment, commissions/earnings, or pressure from our managers, we have a high need to sell.
    Unfortunately, our need to sell is absolutely meaningless to customers. In fact, the more strongly we execute on that need, the more we alienate our customers.
    Regular readers know I'm prone to analogies. The analogy here is that our need to sell can be likened to pushing a rope uphill. The more we push, the less progress we make-ultimately, we have a tangled mess.
    But if someone's at...
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