• Distribution or Velocity

    8 days ago - By Business 2 Community

    Canva.com
    I had a recent and interesting conversation with a VC about the importance of distribution and velocity. It made me think about an article I wrote last year for New Hope. I thought I would share it here to rekindle the conversation and debate.
    How many stores, shelves, doors, are you in or on? In some form, that is the most frequently asked question of a founder of an emerging brand. In my opinion, that question perpetuates the wrong strategic focus. I will admit, I have a strong opinion on this issue. Chasing ACV, getting sucked in by the allure of store count, can kill a brand...
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