• Analyst warns it's 'game over' for Victoria's Secret

    8 days ago - By Business Insider

    Victoria's Secret saw same-store sales slip in June.
    Jefferies analyst Randal Konik says the weak sales are reflective of more struggles to come at Victoria's Secret parent L Brands .
    L Brands shares were down more than 11% on Thursday.
    Watch L Brands trade in real time here .
    The struggles keep coming for L Brands and its Victoria's Secret brand.
    Victoria's Secret comparable sales fell 1% in June, and store-only comparables fell 6%. Those numbers were at least partially responsible for the more than 11% drop L Brands shares suffered on Thursday.
    And the numbers are the lastest example of...
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  • Basically, nobody wants to buy Victoria's Secret anymore-even on sale

    Basically, nobody wants to buy Victoria's Secret anymore-even on sale

    8 days ago - By Fast Company

    It's possible that women today-particularly in the post- MeToo movement-are not drawn to the Victoria's Secret sexualized marketing.
    In another sign that things are going poorly for lingerie giant Victoria's Secret, MarketWatch reports that its parent company, L Brands, saw shares tank by 10% on Thursday. This was notable because it coincided with Victoria's Secret semiannual sale , which is usually a time when fans of the brand flock to the stores and website to pick up $3 undies and $15 bras.
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