• Is Style the Missing Ingredient in Your Online Copywriting?

    7 days ago - By Business 2 Community

    Online content creation is often spoken of in a purely functional capacity: You need to generate some words that will, in turn, give the search engines something to chew on, all while conveying your branding message in a clear and effective way.
    But your writing can be technically precise, grammatically correct, and loaded with all the right SEO keywords, and still fail to make much of an impact-especially if it doesn't start an emotional connection with your audience.
    That's something that happens only when you write with the right style -including all those old writerly concepts like...
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