• OpenX CEO: In a World of Clickbait, High-Quality Internet Ads Are ‘Fundamental'

    10 days ago - By Fortune

    It only takes a few clicks for a consumer to build a profile with a digital advertiser. It's called programmatic advertising-an algorithmic system that runs like a stock exchange in which websites auction off targeted ad space to bidders who want to present a message to a specific audience.
    It's efficient. It's data-driven. So why aren't Internet ads better?
    According to OpenX CEO Tim Cadogan, technology won't solve for a lack of creativity-and the world needs high-quality advertising. “It's fundamental,” he says. “Otherwise you're just wasting money.”
    OpenX is an ad exchange network that...
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