• The Entrepreneur's Guide to Launching a Blue Ocean Product

    5 monthes ago - By Business

    The entrepreneurial path can be shorter and less complex when your product is entering an established and popular market. However, if your product is late to that established market, you run the risk of being labeled an "also-ran," looking to hitch your wagon to someone else's star.
    This is why more entrepreneurs are considering the adoption of a business theory called "blue ocean strategy," which is built on the idea that some companies are better off searching for ways to gain customers in an unclaimed market space, as opposed to trying to compete with similar companies. The term is...
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