• Nielsen acquires SuperData Research to better track digital games and esports

    2 monthes ago - By Venture Beat

    Nielsen wants to get better at tracking video games. To fill in the digital-shaped gap in its data reporting, the market analysis firm has acquired industry intelligence firm SuperData Research, which extrapolates data estimations for digital games by looking at the behavior of 160 million people. This acquisition gives Nielsen a foothold in the ga...
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