• How to reach millennials now that they don't watch much TV anymore

    1 month ago - By Business Insider

    Kristen Lemkau manages a $5 billion marketing budget as the CMO of JPMorgan Chase. Lemkau stopped by Business Insider for an interview with CEO Henry Blodget. She explains why JPMorgan Chase has retreated from an all-in digital marketing strategy and moved some money back to TV even though fewer people are watching. Following is a transcript of the video.
    Henry Blodget: And when you look at the different media that you have available to you, most of studies will say that younger folks, under 50, just not watching a lot of television anymore. How do you reach that generation?
    Kristen...
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  • The CEO of Europe's largest airline explains how his company is thriving in the world's toughest airline market

    The CEO of Europe's largest airline explains how his company is thriving in the world's toughest airline market

    1 month ago - By Business Insider

    Lufthansa Group had the best year in company history in 2017.
    Profits surged more than 33% to $2.74 billion and operating cash flow jumped more than 55% to $5.8 billion year over year.
    Lufthansa Group operates using a multi-brand strategy with more than half a dozen airlines in the portfolio.
    According to CEO Carsten Spohr, the secret to the strategy's success is to take advantage of the synergies of having a large conglomerate while differentiating the brands to avoid cannibalizing business.
    Lufthansa Group had a historic year in 2017. The German aviation conglomerate saw profits surge...
    Read more ...

     

  • The CEO of Europe's largest airline explains how his company is thriving in the world's toughest airline market

    The CEO of Europe's largest airline explains how his company is thriving in the world's toughest airline market

    1 month ago - By Business Insider

    Lufthansa Group had the best year in company history in 2017.
    Profits surged more than 33% to $2.74 billion and operating cash flow jumped more than 55% to $5.8 billion year over year.
    Lufthansa Group operates using a multi-brand strategy with more than half a dozen airlines in the portfolio.
    According to CEO Carsten Spohr, the secret to the strategy's success is to take advantage of the synergies of having a large conglomerate while differentiating the brands to avoid cannibalizing business.
    Lufthansa Group had a historic year in 2017. The German aviation conglomerate saw profits surge...
    Read more ...