• Why Personalization is the Next Big Opportunity in Social Media Marketing

    27 days ago - By Business 2 Community

    Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes.
    According to recent Epsilon research , 80 percent of consumers are more likely to do business with a company if it offers a personalized experience.
    And this applies to social media too. Today's social media users want to interact with brands on a personal level and be treated as individuals.
    But how exactly do you go about creating personalized social media experiences?
    Look no...
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  • 3 Most Important Things Startups Need to Understand About Big Data in 2019

    3 Most Important Things Startups Need to Understand About Big Data in 2019

    27 days ago - By Business 2 Community

    Big data has firmly established its key role in modern business operations. At this point in time, simply questioning its far-reaching necessity is putting you behind the curve.
    2018 has certainly been an interesting year in regards to how we perceive big data - both in the business world and our everyday lives. As it appears, the market for big data will continue to grow at exponential rates in the foreseeable future.
    Source
    For entrepreneurs looking to launch a new business in 2019, understanding the finer details and benefits of big data is not just advantageous knowledge, it's a...
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