• Do Something Newsworthy

    2 monthes ago - By Business 2 Community

    You want to make news, take market share, and make your competitors feel uncomfortable. You want your competitors wondering, “What happened to all our customers?” You want them researching your brand, trying to figure out what makes you so special.
    The question is, how do you do that?
    One way to do it is to become the kind of company that the media and the public love to talk about. Most successful brands have a PR strategy that rolls up into their larger marketing strategy. They know that to accomplish the kind of growth and market leadership they aspire to, or to keep whatever advantage...
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