• Fannie Index: Buyers' Faith Shaken

    9 days ago - By RIS Media

    Buyer confidence in December worsened, hitting a low point in the Fannie Mae Home Purchase Sentiment Index® , a gauge of housing market optimism.
    Eleven percent of Americans believe it is “a good time to buy a home,” according to Fannie Mae's National Housing Survey-down 12 percentage points from November and 13 percentage points from the prior year. The HPSI, which is derived from the National Housing Survey, was also lower, by 2.7 points.
    “Consumer attitudes regarding whether it's a good time to buy a home worsened significantly in the last month, as well as from a year ago, to a survey...
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  • The best new smart home appliances from CES 2019

    9 days ago - By Inman

    Here are some of the coolest products to be featured at the Consumer Electronics Show 2019 - all will be hitting the shelves in the coming months.
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  • Lowe's has a new slogan - and it shows how the battle for a key home-improvement market is heating up

    Lowe's has a new slogan - and it shows how the battle for a key home-improvement market is heating up

    9 days ago - By Business Insider

    Lowe's will adopt a new marketing tagline in February: "Do it right for less. Start at Lowe's."
    The new slogan bears a striking resemblance to Home Depot's tagline: "More saving, more doing."
    The change may signal that Lowe's is particularly interested in attracting do-it-yourself shoppers.
    Lowe's wants to help customers "do it right for less."
    At least, that's the thrust of their new slogan. The home-improvement retailer's new tagline -"Do it right for less. Start with Lowe's" - will roll out in early February, according to a Lowe's spokesperson.
    In a December 11, 2018 presentation, Chief...
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