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  • 'Influencer marketing' could be worth $10 billion in just a few years, and a woman who pays Instagrammers and YouTubers for brands like Cosmo and Esquire knows why

    1 month ago - By Business Insider

    Brittany Hennessy , senior director of influencer strategy for Hearst digital brands, says influencers are an important tool for companies that advertise.
    She says consumers look to influencers for trusted and peer-like recommendations, something they don't often get from traditional ads.
    Influencer marketing is projected to be worth between $5 and $10 billion by 2020, according to Hennessy.
    Whether you're aware of it or not, it's likely that most things you buy you probably came across on social media - just think about the last time you were scrolling through Instagram and saw a cool...
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  • Beer giants like Heineken and Constellation Brands are duking it out in the billion-dollar market for marijuana-infused drinks

    Beer giants like Heineken and Constellation Brands are duking it out in the billion-dollar market for marijuana-infused drinks

    1 month ago - By Business Insider

    Big beer companies are looking to develop marijuana -infused beverages as a way to revitalize their businesses.
    Constellation Brands, the third-largest beer company in the US, this week invested $4 billion in Canopy Growth , a Canadian marijuana cultivator, to develop marijuana-infused beverages and other products.
    And Lagunitas, Heineken's California-based brand, recently developed a hoppy, THC-infused sparkling water. And Molson Coors recently entered a joint venture to produce marijuana-infused beer for the Canadian market, among other deals .
    Investors are excited about the prospect of...
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