• Who's Your Competitor? Looking In All The Wrong Places

    4 days ago - By Business 2 Community

    The email asked me to participate in a market research survey. It was from one of the old line business publications, it promised a donation to one of my favorite charities, so I decided to take it.
    The survey was pretty exhaustive. It asked me all sorts of questions about my reading preferences. There was one problem, though. As they asked for my preferences, the choices I was given were only their traditional competition-other old line business publications. They never asked me some important questions-if they had, they would have discovered something entirely different and more...
    Read more ...