• GDPR: here's the problem with giving consent

    5 monthes ago - By Business 2 Community

    Let's get one thing straight - GDPR is not a new rule about obtaining consent to market to people. That law already exists under the Privacy and Electronic Communications Regulations and the ePrivacy Directive. What GDPR does is give individuals more control over how their data is used, and if it is used.
    Under privacy and data protection laws already in place before May 2018, marketing to individuals is wrong if they have not given you permission or, especially, if they have asked you to stop. Passing their data to third parties without their permission is illegal.
    The biggest change that...
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