• What's The Missing Link in Personalized Content Marketing?

    4 days ago - By Business 2 Community

    William Gibson once said, “The future is already here-it's just not very evenly distributed.” To me, that is one of the most important quotes for digital marketers. It's not important for you to invent the future. What's more important is that you observe the present and figure out how your company can take advantage of what is possible.
    Personalization is one of my personal hobby horses. There are some useful forms of personalization, such as showing, “Hi Mike” at the top of page, or automatically filling in fields of a form. But I don't think anyone believes they are game changers...
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