• Forget Vanity Metrics: 4 Easy Ways to Supercharge B2B Marketing Spend

    13 days ago - By Business 2 Community

    There's a disconnect between what we say as B2B executives and marketing leaders, and how we act on the metrics we ask for and celebrate. We love to use inspirational quotes and talk about topics like account-based marketing , agile marketing, digital marketing, or being customer led. We say we like risk takers and want to be innovative and disruptive. And, in almost all cases, we genuinely mean it. We really do.
    Yet, we often rush into action and perpetuate cultures that sacrifice curiosity and continuous improvement for the sake of satisfying near-term wants. We end up getting...
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