• What Do You Say To Your CMO To Get Aligned?

    5 days ago - By Business 2 Community

    At Engagio, we offer ample advice for Marketers who want to work more closely with their Sales team, but a question that we've been getting more frequently comes from the other side of the table. As Sales feels the market changing and sees the benefits of companies successfully implementing ABM, they want to know how they can approach their Marketing team.
    In today's vlog, I revisited a conversation I had with Trish Bertuzzi , CEO of The Bridge Group. I asked her, “If you're a Sales leader, what can you say to your CMO to get aligned?”
    In typical Trish fashion, her answer is no-BS. And I'd...
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