• Crafting the Perfect Offer for Your Persona

    6 days ago - By Business 2 Community

    We need more leads. We need better leads. We need clearer leads. Have you ever heard these statements from your sales team? We all know that attracting the right customer is a vital part of a company's growth, but the theories and strategies about how to best execute lead generation are as varied as the products on the market.
    Inbound marketing begins with attracting the right customer at the right stage in their buyer's journey. While some subscribe to the theory that the wider the net, the more leads you will catch, at SMA Marketing experience has taught us that this strategy only...
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