• 5 Things Every SaaS Marketing Plan Needs

    27 days ago - By Business 2 Community

    SaaS marketing is a nuanced and complicated process. Personally, I love it. In most cases, the user learns about, signs up for, and uses the product all on the same domain. In turn, this gives us a lot of data about how they interact with our content and services.
    Putting that data to work in a way that helps them solve their issues and maximize our database is key. Here are 5 items that will help any SaaS marketing plan.
    The Onboarding Email
    This is arguably the most important early touch you'll make with users. I'd say this is especially true in relatively touchless sales processes.
    Use...
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  • US stocks are operating with a mind of their own - here's why that's a promising sign for global markets

    US stocks are operating with a mind of their own - here's why that's a promising sign for global markets

    27 days ago - By Business Insider

    The US stock market has seen a major increase in price swings this year after spending the majority of 2017 locked in a low-volatility environment.
    Goldman Sachs explains how this is actually a positive for global markets as a whole.
    In case you haven't noticed, US stock market volatility is back in a big way.
    The placid equity environment of 2017 has given way to sharp price swings amid fears of a trade war, pressure from rising bond yields , and unpredictable shifts in the market-leading tech sector.
    Based on this information alone, you might think global markets are hurtling headfirst...
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